From the category archives:

Small Business SEO

Auto Mechanic – Auto Repair Marketing During Down Economy

March 5, 2009

I was just thinking that it’s a great time to be in the following businesses:

Gun shop
Auto Mechanic/Auto Repair

I won’t go into the gun shop thing, but I just heard a report that people aren’t buying new cars, and they are hanging onto their existing cars.  Well… cars break no matter what the economy, right? So, [...]

Read the full article →

5 Tips for Making Your Website a Better Marketing Tool

January 29, 2009

Here’s 5 quick tips for improving the marketing effectiveness of your website.  I’ve used these techniques successfully on almost every site I work on (including this site!)

Read the full article →

Recession SEO – Internet Marketing in a Bad Economy

November 25, 2008

If you’re reading this, you probably searched on something to do with ‘recession’, ’seo’, and maybe ‘bad economy’.  This means that you are probably educating yourself on looking for the most effective marketing during the recession. Good for you. This post is to get some ideas rolling in your head to make your Internet Marketing [...]

Read the full article →

Beware the Google new page “bump”

November 19, 2008

I don’t know what Google calls it, but I call it the “Google bump”.  That is when new pages soar straight to the top of the rankings.  The problem is that a week or two later, they sink right back into oblivion.
I’ve been studying this effect for a couple of years now. I can repeat [...]

Read the full article →

Do-it-yourself SEO Link-building task generator

November 14, 2008

I recently discovered a company called LotusJump that I will be partnering with to refer Do-it-yourselfers to for link-building efforts.
Are you a small business owner who works on your own website?
Some of you are savvy enough to work on your own websites… I’ve bumped into many of you. Unfortunately, some websites lock you into features [...]

Read the full article →

5 Most Important Factors When Redesigning Your Web Site

October 23, 2008

Eventually, every small business should update their website. Maybe you have a new logo, or you finally coordinated all your marketing materials on a single font style and color palate. Maybe you just finally wanted to breathe some new life into your website that was last updated in 1998!  Whatever the reason, it’s time to [...]

Read the full article →

SEO during bad economy/recession

October 19, 2008

Here’s a business secret… when the economy is down, that’s the perfect time to work on your marketing. Those who give into the economic down-turn and panic are doomed to be affected by it negatively in the long-run.

Read the full article →

SEO and Business Cycles

October 4, 2008

As a business owner (especially small business owners), you need to be aware of what you can expect SEO to accomplish for your business. Some people think SEO is the magic bullet for increasing sales. For some industries, it is.  Others, not so much. Let me pose a few scenarios and help you make informed [...]

Read the full article →

SEO and online shopping carts

October 3, 2008

I’ve seen a lot of REALLY bad shopping carts. Today, I saw the worst shopping cart of all.

Read the full article →

Small Business SEO – simple tips

October 1, 2008

Here’s a topic close to my heart… Small Business Marketing.  I’m becoming more convinced that Small Business Owners need to take advantage of Internet Marketing. We’re seeing drastic declining use of traditional marketing, such as Yellow Pages/Yellow Book. So, what are people using to find products and services these days?  Google.

Read the full article →