Here’s 5 quick tips for improving the marketing effectiveness of your website.  I’ve used these techniques successfully on almost every site I work on (including this site!)

1. Effective copy-writing

Here’s where most site owners fail to convert viewers into callers or purchasers. I use the following 3-step, persuasive copy-writing technique right on the home page:

1. Identify a problem your potential client is having
2. Explain how your services solve their problem
3. Display a simple, clear call-to-action

2. Make an offer they can’t refuse!

Offer a FREE 1st time consultation if you sell professional services. If you’re a persuasive sales person, then once you get them in the door, you can convert them into a client.  The hard part is getting them in the door!

Depending on your industry, you’ll have to think of clever, irresistible offers to make from your website to get people to call you.  You’re after the face-to-face meeting or phone call, so have your website channel people to call or meet with you.

3. Improve the readability of your site

People don’t read websites, they scan. Write small paragraphs with headers. Look at this post as an example… I use large, bold headers, and short paragraphs throughout. Typical behavior is to scan the headers, and if something catches your interest, to read the paragraph. Use this to your advantage!

4. Put your contact info on the home page!

You’d be surprised how many people think contact info should only be on the Contact Us page! Truth is, most people make instant judgments on your company from your home page. If you make them look around for your contact info, the more likely they’ll just click BACK. Make sure your address and phone are prominently on the home page, not just your Contact Us page.

5. People don’t care about you… they care about how you can help them

Okay, this is a little hard on the ego, but your website should not be about you. Make your website about your potential clients and how you can help them.

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