I’ve seen a lot of REALLY bad shopping carts. Today, I saw the worst shopping cart of all.
First of all, let’s talk about effective shopping carts. An effective shopping cart (from an SEO perspective) has the following features
- The ability to uniquely edit the title tag and description meta tag of every page, every product, every product category.
- URLs with product names, and/or category names. Parametrized URLs are not good. We want keywords in our URLs.
- Bonus: some sort of linking feature, such as Related Items, or Shoppers who bought this item also bought these items.
I run into website owners almost weekly who are stuck with really bad shopping cart software. Most of them suffer from parameterized URLs, therefore, not able to get their product pages indexed well.
Today, I saw the grand master of bad shopping carts. This was an ASP shopping cart software that used frames, therefore, never changing the URL, nor the title tags or description meta tag!
I think I’m going to make it my purpose in life to try to educate people how not to get trapped in bad web page purchasing decisions. I’m seeing it happen too much lately, and it’s giving the whole web/SEO industry a black eye from all the swindlers out there.
Oh, I won’t simply complain about bad shopping carts without giving you some advice… if you’re considering a shopping cart for your website, Magento gets my vote these days. Check it out.
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